TOP 5 REASONS WHY ROFF'S INNOVATIVE NEW POSHO MILL IS THE PERFECT OPPORTUNITY FOR ENTREPRENEURS IN AFRICA

LEARN MORE: OPPORTUNITIES FOR AFRICAN ENTREPRENEURS

Posted by ROFF MILLING on 18 Jul 2019 4:25:56 PM

 

 

FIND OUT HOW WE'RE CREATING OPPORTUNITIES FOR ENTREPRENEURS IN THE MAIZE MILLING INDUSTRY

Roff Milling has long focused on designing and engineering milling equipment to better match particular local needs. Roff's new Posho Mill is the result of years of targeted research, to create a mill that serves as an accessible, lucrative entrepreneurial opportunity.

Localized maize milling is a rapidly growing market sector. Roff's Posho Mill seeks to provide entrepreneurs with a business that provides sustainable revenue, accessible training requirements, and low maintenance costs.

So what makes this such a potent opportunity for getting started with a small business or diversifying an existing one? That's difficult to answer in just one breath. Here are 5 of the most crucial reasons why Roff's innovative new Posho Mill is the perfect opportunity for savvy entrepreneurs in Africa:

opportunity for entrepreneurs
Posho opportunity for entrepreneurs

1. DEMAND FOR MAIZE MEAL AS A STAPLE FOOD IS DEPENDABLE

For Africans, milled maize ties meals together day in and day out. It's the perfect staple food: filling, versatile, and seamlessly soaks in a broad range of additional flavours.

The Posho is where tradition and practicality intersect. Whether the product comes from regional farming or the local area, demand for maize meal is an inevitable fact of African life.

In many regions of Africa, maize is grown, but because there are no mills local farmers make very little income because of transporting ram maize to mills far away. At the same time, the price of maize meal becomes even more expensive for those isolated, poor communities because the meal has to be transported back to them. This cycle of poverty is broken with the Posho. Small business entrepreneurs end up as vital service providers to their communities by milling local maize where it’s grown, keeping the price affordable while still supplying a high-quality product.

With 2.5-2.75 million hectares of commercial maize produced in South Africa alone, there is no shortage of raw product in need of being milled into ready-to-cook maize meal.

The Posho Mill creates a consistent result with a fine grain that improves the texture and overall flavour. So while there are inevitably local preferences in areas, the quality factor is the element that pushes demand up.

Roff Milling accomplished this upgrade in quality by redesigning the hopper, a 50 litre unit with an agitator that creates the evenest flow possible. Also, the gate valve is simple to use, allowing the operator to control or stop the flow of product through the mill.

With even flowing maize creating an even grind before it enters the rollers, the eventual result when cooked is tastier, less gritty and stays fresher for longer.

Even centuries-old staple foods can be improved!

2. POPULATION GROWTH MEANS CONSUMPTION GROWTH

So if maize meal, as a near-daily staple food, is in high demand today, where will things be tomorrow?

Most people love a quick buck, but the truly successful business owners develop an eye for where things might be years, even decades down the line. So for milled maize, the future looks great.

Population growth looks to continue at a rapid pace worldwide, and the majority of it is projected to take place in Africa: 1.3 billion additional people by 2050.

That means rising demands for staple foods should remain a constant for many years to come. For those looking to invest in spaces that could continue producing profitable, positive growth results on a generational scale, milling maize is a prime opportunity.

When populations grow at a rapid pace, food production quickly becomes even more central to the local economy. Having an established, dependable maize milling business is a surefire path to sustained growth for the foreseeable future.

 

3. MAIZE MEAL FOR PEOPLE, BY-PRODUCT FOR LIVESTOCK

Roff's Posho Mill is designed to remove the coarse bran from the maize meal leaving better tasting maize meal. So you create two distinct, useful products during the milling process: 85% maize meal for human consumption, and 15% bran suitable for animal feed.

Mill operators can leverage this opportunity in many ways. You can either sell the bran as animal feed to farmers or, if you already have animals, the costs of buying feed can be drastically reduced or even eliminated by this continuous supply of top quality animal feed.

The versatility of maize milling by-product means there is constant demand from feed manufacturers who use it as part of their top of the line offerings.

Regardless of which of the above you choose, it's generally a good idea to develop relationships with food providers for both markets.

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4. SCALABILITY IS CRUCIAL FOR AFRICAN DISTRIBUTION

One of the great difficulties of milling maize in Africa is distribution, keeping prices low when transporting. Profitability can erode quickly under the pressure of merely getting a product to market, regardless of its quality.

Roff's Posho Mill was designed with this exact need in mind. The Posho is compact enough to be installed almost anywhere, yet at 750 kg per hour, the comparatively large production capacity makes it perfect for small businesses serving regional or even local markets.

Entrepreneurs can invest in as many of these streamlined, affordable units as needed. The Posho's compact design and ease of operation mean they can be commissioned and set up almost anywhere making distribution less expensive.

Posho Mill

5. LOW OPERATING COSTS, FROM DAY ONE OF OPERATION

The Posho Mill is designed to limit as many overhead costs as possible while still maintaining industry-leading production efficiency and quality.

The mill requires only 9.5 kW of power. The results of this efficient operation add up to 82% - 85% extraction from 750 kgs per hour.

It does not take much effort to get these cutting edge mills fully operational. Absolutely no formal training is required, and the mill comes pre-assembled. All you need to do is power the machine and enjoy the results of the most advanced, small-scale maize mill currently on the market.

These mills are so easy to use that it opens up new opportunities, like charging a fee for locals to bring their maize to be milled. It is that accessible, safe, and simple to operate.

Roff Milling's engineers designed a mill guided by the needs of African investors to be able to build flexible and scalable businesses centred on producing high-quality maize meal. These are but a few of the proven benefits entrepreneurs enjoy by investing in Roff's Posho Mill. Satisfied customers get the best quality product on the market, and businesses increase their profits by savings on efficiency and higher yields -- a win/win if there ever was one.

 

CHOOSE THE RIGHT MILL FOR YOU

Roff has been supporting small to medium mill owners since the '90s. We know our success depends on our clients' success. Which is why we consider them partners rather than just customers.

If you're unsure which mill you should choose to suit your needs, take our quick, easy survey and narrow down the perfect mill for your business.

We’re here to help drive success for your milling business.

 

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